ADVERTISING AND PROMOTION:AN INTEGRATED MARKETING COMMUNICATION PERSPECTIVE (Record no. 373)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00286nam a2200109Ia 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 0070581940 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.1 |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Personal name | GEORSE.E, BELCH, and BELEH, MTCHAEL.A |
| 245 ## - TITLE STATEMENT | |
| Title | ADVERTISING AND PROMOTION:AN INTEGRATED MARKETING COMMUNICATION PERSPECTIVE |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Year of publication | 2006 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Home library | Current library | Shelving location | Date acquired | Accession Number | Koha item type |
|---|---|---|---|---|---|
| Central Library, SRM Institute of Science and Technology | Central Library, SRM Institute of Science and Technology | Rack - 112 - A | 28/07/2014 | 13177 | Books |
| Central Library, SRM Institute of Science and Technology | Central Library, SRM Institute of Science and Technology | Rack - 112 - A | 28/07/2014 | 13178 | Books |
| Central Library, SRM Institute of Science and Technology | Central Library, SRM Institute of Science and Technology | Rack - 112 - A | 28/07/2014 | 13179 | Books |