ADVERTISING AND PROMOTION:AN INTEGRATED MARKETING COMMUNICATION PERSPECTIVE

GEORSE.E, BELCH, and BELEH, MTCHAEL.A

ADVERTISING AND PROMOTION:AN INTEGRATED MARKETING COMMUNICATION PERSPECTIVE - 2006

0070581940

659.1

Central Library, SRM Institute of Science and Technology, Delhi-NCR Campus, Delhi-Meerut Road, Modi Nagar, Ghaziabad, Uttar Pradesh-201204 (India)