SERVICES MARKETING: INTEGRATING CUSTOMER FOCUS ACROSS THE FORM

ZEITHAMAL VALARIE A.

SERVICES MARKETING: INTEGRATING CUSTOMER FOCUS ACROSS THE FORM - 6 TH - NEW DELHI TMH 2013 - XXXIII, 711 P

9781259026812

658.8

Central Library, SRM Institute of Science and Technology, Delhi-NCR Campus, Delhi-Meerut Road, Modi Nagar, Ghaziabad, Uttar Pradesh-201204 (India)