000 00290nam a22001217a 4500
020 _a9781259026058
082 _a659.1
100 _aSHAH KRUTI
245 _aADVERTISING AND INTEGRATED MARKETING COMMUNICATIONS
260 _aTAMIL NADU
_bTMH
_c2014
300 _aXXVIII, 889P
942 _cBK
999 _c9475
_d9475