000 00295nam a22001217a 4500
020 _a9780070581593
100 _aSENGUPTA SUBROTO
245 _aBRAND POSITONING; STRATEGIES FOR COMPETITIVE ADVANTAGE
250 _a2 ND
260 _aNEW DELHI
_bTMH
_c2005
300 _aXVI, 297 P
942 _cBK
999 _c8089
_d8089