000 00270nam a2200121Ia 4500
020 _a9788175541092
082 _a658.827
100 _aKAPFERER JEAN NOEL
245 _aSTRATEGIC BRAND MANAGEMENT
250 _a2ND
260 _aNEW DELHI
_b KOGAN PAGE
_c1997
942 _cBK
999 _c4137
_d4137