| 000 | 00352nam a2200133 4500 | ||
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| 020 | _a9789332578050 | ||
| 082 | _a658.8 | ||
| 100 |
_aBENDLE NEIL T. _aFARRIS PAUL W. |
||
| 245 | _aMARKETING METRICS : THE MANAGER'S GUIDE TO MEASURING MARKETINNG PERFORMANCE | ||
| 250 | _a3RD | ||
| 260 |
_aNOIDA _bPEARSON _c2016 |
||
| 300 | _aXV, 439 | ||
| 942 | _cBK | ||
| 999 |
_c16416 _d16416 |
||