MARKETING MANAGEMENT (Record no. 9895)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00254nam a2200121Ia 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9789332557185 |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Personal name | KOTLER, PHILIP |
| 245 #0 - TITLE STATEMENT | |
| Title | MARKETING MANAGEMENT |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 15TH |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | NEW DELHI |
| Name of publisher | PEARSON |
| Year of publication | 2016 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | p.756 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Home library | Current library | Shelving location | Cost, normal purchase price | Accession Number | Koha item type |
|---|---|---|---|---|---|
| SRM Hotel Management Library | SRM Hotel Management Library | HM - Ref - Rack - 2 - E | 999.00 | HM1070 | Books |
| SRM Hotel Management Library | SRM Hotel Management Library | HM Rack - 04 - G | 999.00 | HM1071 | Books |
| SRM Hotel Management Library | SRM Hotel Management Library | HM Rack - 04 - G | 999.00 | HM1072 | Books |
| SRM Hotel Management Library | SRM Hotel Management Library | HM Rack - 04 - G | 999.00 | HM1073 | Books |
| SRM Hotel Management Library | SRM Hotel Management Library | HM Rack - 04 - G | 999.00 | HM1074 | Books |