ADVERTISING AND INTEGRATED MARKETING COMMUNICATIONS (Record no. 9475)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00290nam a22001217a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9781259026058 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.1 |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Personal name | SHAH KRUTI |
| 245 ## - TITLE STATEMENT | |
| Title | ADVERTISING AND INTEGRATED MARKETING COMMUNICATIONS |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | TAMIL NADU |
| Name of publisher | TMH |
| Year of publication | 2014 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | XXVIII, 889P |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Full call number | Accession Number | Koha item type |
|---|---|---|---|---|---|---|---|---|
| Central Library, SRM Institute of Science and Technology | Central Library, SRM Institute of Science and Technology | Reference Rack - 36 - C | 19/08/2023 | SAVERA BOOKS DISTRIBUTORS | 1130.00 | 659.1 | 48702 | Reference |
| Central Library, SRM Institute of Science and Technology | Central Library, SRM Institute of Science and Technology | Rack - 112 - B | 19/08/2023 | SAVERA BOOKS DISTRIBUTORS | 1130.00 | 48703 | Books | |
| Central Library, SRM Institute of Science and Technology | Central Library, SRM Institute of Science and Technology | Rack - 112 - B | 19/08/2023 | SAVERA BOOKS DISTRIBUTORS | 1130.00 | 48704 | Books | |
| Central Library, SRM Institute of Science and Technology | Central Library, SRM Institute of Science and Technology | Rack - 112 - B | 19/08/2023 | SAVERA BOOKS DISTRIBUTORS | 1130.00 | 48705 | Books | |
| Central Library, SRM Institute of Science and Technology | Central Library, SRM Institute of Science and Technology | Rack - 112 - B | 19/08/2023 | SAVERA BOOKS DISTRIBUTORS | 1130.00 | 48706 | Books |