ADVERTISING MANAGEMENT (Record no. 906)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00205nam a2200097Ia 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 8120312198 |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Personal name | RAJEEV, BATRA, and AAKER, DAVID |
| 245 ## - TITLE STATEMENT | |
| Title | ADVERTISING MANAGEMENT |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Year of publication | 1999 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Home library | Current library | Shelving location | Date acquired | Accession Number | Koha item type |
|---|---|---|---|---|---|
| Central Library, SRM Institute of Science and Technology | Central Library, SRM Institute of Science and Technology | Rack - 112 - A | 28/07/2014 | 10518 | Books |