STRATEGIC BRAND MANAGEMENT (Record no. 4137)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00270nam a2200121Ia 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9788175541092 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.827 |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Personal name | KAPFERER JEAN NOEL |
| 245 ## - TITLE STATEMENT | |
| Title | STRATEGIC BRAND MANAGEMENT |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 2ND |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | NEW DELHI |
| Name of publisher | KOGAN PAGE |
| Year of publication | 1997 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Home library | Current library | Shelving location | Date acquired | Accession Number | Koha item type |
|---|---|---|---|---|---|
| Central Library, SRM Institute of Science and Technology | Central Library, SRM Institute of Science and Technology | Reference Rack - 33 - B | 28/07/2014 | 27737 | Reference |
| Central Library, SRM Institute of Science and Technology | Central Library, SRM Institute of Science and Technology | Rack - 101 - F | 28/07/2014 | 27738 | Books |
| Central Library, SRM Institute of Science and Technology | Central Library, SRM Institute of Science and Technology | Rack - 101 - F | 28/07/2014 | 27739 | Books |