MARKETING MANAGEMENT (Record no. 16458)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00284nam a22001337a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 978-9389538335 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 568.8 |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Personal name | SAXENA RAJAN |
| 245 ## - TITLE STATEMENT | |
| Title | MARKETING MANAGEMENT |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 6TH |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | CHENNAI |
| Name of publisher | MGH |
| Year of publication | 2020 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | XXXVIII, 746 P |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Home library | Current library | Shelving location | Date acquired | Source of acquisition | Full call number | Accession Number | Koha item type |
|---|---|---|---|---|---|---|---|
| Central Library, SRM Institute of Science and Technology | Central Library, SRM Institute of Science and Technology | New Arrivals | 01/11/2025 | SAVERA BOOKS DISTRIBUTORS | 568.8 | 49636 | Books |
| Central Library, SRM Institute of Science and Technology | Central Library, SRM Institute of Science and Technology | Rack - 106 - L | 01/11/2025 | SAVERA BOOKS DISTRIBUTORS | 568.8 | 49637 | Books |
| Central Library, SRM Institute of Science and Technology | Central Library, SRM Institute of Science and Technology | Rack - 106 - L | 01/11/2025 | SAVERA BOOKS DISTRIBUTORS | 568.8 | 49638 | Books |
| Central Library, SRM Institute of Science and Technology | Central Library, SRM Institute of Science and Technology | Rack - 106 - L | 01/11/2025 | SAVERA BOOKS DISTRIBUTORS | 568.8 | 49639 | Books |
| Central Library, SRM Institute of Science and Technology | Central Library, SRM Institute of Science and Technology | Rack - 106 - L | 01/11/2025 | SAVERA BOOKS DISTRIBUTORS | 568.8 | 49640 | Books |