MARKETING MANAGEMENT : TEXT & CASES (Record no. 16436)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00307nam a2200121 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9789351611219 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Personal name | GUPTA C.B |
| -- | NAIR RAJAN N. |
| 245 ## - TITLE STATEMENT | |
| Title | MARKETING MANAGEMENT : TEXT & CASES |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | NEW DELHI |
| Name of publisher | SULTAN CHAND |
| Year of publication | 1996 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | XVI, 20.32 + A. 38 P |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Home library | Current library | Shelving location | Date acquired | Source of acquisition | Full call number | Accession Number | Koha item type |
|---|---|---|---|---|---|---|---|
| Central Library, SRM Institute of Science and Technology | Central Library, SRM Institute of Science and Technology | New Arrivals | 01/11/2025 | SAVERA BOOKS DISTRIBUTOR | 658.8 | 49571 | Books |
| Central Library, SRM Institute of Science and Technology | Central Library, SRM Institute of Science and Technology | Rack - 109 - D | 01/11/2025 | SAVERA BOOKS DISTRIBUTOR | 658.8 | 49572 | Books |
| Central Library, SRM Institute of Science and Technology | Central Library, SRM Institute of Science and Technology | Rack - 109 - D | 01/11/2025 | SAVERA BOOKS DISTRIBUTOR | 658.8 | 49573 | Books |
| Central Library, SRM Institute of Science and Technology | Central Library, SRM Institute of Science and Technology | Rack - 109 - D | 01/11/2025 | SAVERA BOOKS DISTRIBUTOR | 658.8 | 49574 | Books |
| Central Library, SRM Institute of Science and Technology | Central Library, SRM Institute of Science and Technology | Rack - 109 - D | 01/11/2025 | SAVERA BOOKS DISTRIBUTOR | 658.8 | 49575 | Books |