MARKETING MANAGEMENT (Record no. 16417)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00303nam a2200133 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9789367138199 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Personal name | KOTLER PHILIP |
| -- | KELLER KEVIN LANE |
| 245 ## - TITLE STATEMENT | |
| Title | MARKETING MANAGEMENT |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 17TH |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | NOIDA |
| Name of publisher | PEARSON |
| Year of publication | 2026 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | XXII, 649P |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Home library | Current library | Shelving location | Date acquired | Source of acquisition | Accession Number | Koha item type |
|---|---|---|---|---|---|---|
| Central Library, SRM Institute of Science and Technology | Central Library, SRM Institute of Science and Technology | Rack - 106 - A | 01/11/2025 | SAVERA BOOKS DISTRIBUTOR | 49476 | Books |
| Central Library, SRM Institute of Science and Technology | Central Library, SRM Institute of Science and Technology | Rack - 106 - A | 01/11/2025 | SAVERA BOOKS DISTRIBUTOR | 49477 | Books |
| Central Library, SRM Institute of Science and Technology | Central Library, SRM Institute of Science and Technology | Rack - 106 - A | 01/11/2025 | SAVERA BOOKS DISTRIBUTOR | 49478 | Books |
| Central Library, SRM Institute of Science and Technology | Central Library, SRM Institute of Science and Technology | Rack - 106 - A | 01/11/2025 | SAVERA BOOKS DISTRIBUTOR | 49479 | Books |
| Central Library, SRM Institute of Science and Technology | Central Library, SRM Institute of Science and Technology | Rack - 106 - A | 01/11/2025 | SAVERA BOOKS DISTRIBUTOR | 49480 | Books |