ESSENTIALS OF SERVICES MARKETING (Record no. 16405)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00315nam a2200133 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9789353435417 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Personal name | WIRTZ JOCHEN |
| -- | LOVELOCK CHRISTOPHER |
| 245 ## - TITLE STATEMENT | |
| Title | ESSENTIALS OF SERVICES MARKETING |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 3RD |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | NOIDA |
| Name of publisher | PEARSON |
| Year of publication | 2019 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | XXXII 675 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Home library | Current library | Date acquired | Source of acquisition | Full call number | Accession Number | Koha item type | Shelving location |
|---|---|---|---|---|---|---|---|
| Central Library, SRM Institute of Science and Technology | Central Library, SRM Institute of Science and Technology | 01/11/2025 | SAVERA BOOKS DISTRIBUTOR | 658.8 | 49416 | Books | |
| Central Library, SRM Institute of Science and Technology | Central Library, SRM Institute of Science and Technology | 01/11/2025 | SAVERA BOOKS DISTRIBUTOR | 658.8 | 49417 | Books | Rack - 102 - D |
| Central Library, SRM Institute of Science and Technology | Central Library, SRM Institute of Science and Technology | 01/11/2025 | SAVERA BOOKS DISTRIBUTOR | 658.8 | 49418 | Books | Rack - 102 - D |
| Central Library, SRM Institute of Science and Technology | Central Library, SRM Institute of Science and Technology | 01/11/2025 | SAVERA BOOKS DISTRIBUTOR | 658.8 | 49419 | Books | Rack - 102 - D |
| Central Library, SRM Institute of Science and Technology | Central Library, SRM Institute of Science and Technology | 01/11/2025 | SAVERA BOOKS DISTRIBUTOR | 658.8 | 49420 | Books | Rack - 102 - D |