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BRAND POSITONING; STRATEGIES FOR COMPETITIVE ADVANTAGE

SENGUPTA SUBROTO

BRAND POSITONING; STRATEGIES FOR COMPETITIVE ADVANTAGE - 2 ND - NEW DELHI TMH 2005 - XVI, 297 P

ISBN: 9780070581593

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Central Library, SRM Institute of Science and Technology, Delhi-NCR Campus, Delhi-Meerut Road, Modi Nagar, Ghaziabad, Uttar Pradesh-201204 (India)