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BRAND POSITIONING STRAREGIES FOR COMPETITIVE ADVANTAGE

GUPTA, SEN and SUBROTO

BRAND POSITIONING STRAREGIES FOR COMPETITIVE ADVANTAGE - 1990

ISBN: 0074624016

Dewey Class. No.: 658.827

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Central Library, SRM Institute of Science and Technology, Delhi-NCR Campus, Delhi-Meerut Road, Modi Nagar, Ghaziabad, Uttar Pradesh-201204 (India)